PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

• The tools and techniques required to manage reputation in a complex media environment
• How to manage knowledge within the business for effective media management
• How to shape external perceptions of your organisation by first class corporate internal communications
• How to develop a strategic approach and a clear plan of action
• To set Corporate Affairs in strategic anticipatory and effective context
• To develop an understanding of stakeholder programmes for regular, focused communication
• Examine the development of Corporate Affairs tools
• Understanding the development of strategy/plans/tactics and co-ordinating these
• Evaluation and the use of research
Table of Contents

1. The Purposes of Public Relations
2. How Public Relations Deals with Problems and Opportunities
3. Employee Relations
4. Community Relations
5. Investor Relations
6. Consumer Relations
7. Media Relations
8. Public Issue Campaigns and Debates
9. Crisis Management
10. Standards, Ethics, and Values
Certified Human Resources Manager (CHRM) certificate of completion will be awarded to class members who attend at least 80% of the 40 training hours are granted by the Management Development Institute through the College of Business Administration at Missouri State University. Recognized by the US Department.
Public Relations Practices, 8/E
Allen H Center
Patrick Jackson
Stacey Smith
Frank Stansberry
ISBN-10: 0133127648 • ISBN-13: 9780133127645
©2014 • Prentice Hall • Cloth, 288 pp
Published 12/29/2012 • Instock
Suggested retail price: $156.60